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UKIP launches pioneering iPhone app
Wednesday, 24th February 2010
UKIP continues to blaze a trail in new technologies as the first political party to launch an iPhone application.
The free app allows iPhone users to stay in touch with the Party through Facebook and Twitter while also providing easy access to UKIP news, photos and videos.
The Party will also use the technology, available through Apple’s iTunes store, to inform supporters about volunteering opportunities and collect feedback through surveys and polls.
Damian Wilson, UKIP’s head of online, said: “UKIP are firm believers in using the latest in social networking technology to engage with the public. This is a great addition to our strategy.”
Brian Hurley, founder of Purple Forge, the company which helped develop the application, said: “UKIP is opening the new frontier of campaigning and has taken a leading role in terms of community engagement.
“Their commitment to participatory democracy using modern technology is clearly being showcased in their campaign.”
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