UKIP Culture Spokesman Peter Whittle said: "Bill Oddie's remarks this weekend, in which he described his shame at being British, and that the size of British families need 'to be contained' in the face of over population, were odious and misinformed.
"If they had been made about any other country or its people, he would almost certainly be facing the sack.
"The TV personality, whose salary as presenter of the BBC's SpringWatch, is effectively paid by British taxpayers, talked of the British as being a 'horrible race'.
"Such bigoted comments reveal a very distorted view and a complete ignorance of the facts. British families, like their counterparts in Europe, are on average small; indeed the indigenous populations of most European countries have been in steady decline for some time.
"In fact, the current and ongoing population boom in Britain is driven overwhelmingly by mass immigration.
"It might be easy to dismiss Mr Oddie's remarks were in not for the fact that they are unfortunately typical of an attitude which has been unduly influential in British society for far too long. An unquestioning preference for mass immigration, a distain for ordinary British people and a distaste for Britain itself, are knee-jerk prejudices all too often prevelant amongst those who shape our cultural landscape.
"We must challenge at every opportunity this kind of ill-informed, self-hating bigotry."