Nigel Farage today began putting in place the frontbench team he wants to fight the general election for UKIP.
North West MEP Steven Woolfe will take over as Migration spokesman but also retain a role as Financial Affairs spokesman. Meanwhile Eastern MEP Patrick O'Flynn becomes Economic spokesman.
Nigel Farage said: "I can think of nobody better than Steven to develop and communicate policy in the absolutely crucial area of migration, which opinion surveys show is now the number one issue for voters.
"He is already brimming with ideas as to how UKIP can deliver the firm but fair immigration system that the British public craves but which is not on offer from any of the other parties.
"I have also asked him to retain a role as Financial Affairs spokesman in recognition of his expertise in the field of financial services. It is a lot of responsibility but I am confident he will take it in his stride.
"I am also very pleased that Patrick has agreed to become Economics spokesman, responsible for setting out our macroeconomic positions and honing our message on tax and spending issues.
"My reshuffle is underway and there will be lots of new appointments announced very soon to ensure that we use the best of the great breadth of talent UKIP now has at its disposal."
Mr Woolfe said: "This is a very exciting challenge going into a general election. UKIP won the migration debate in the European elections, but I know we can win even bigger if we make some space for a positive message on migration which answers the concerns of the public while also recognising the contribution that many migrants have made to our society.
"I am delighted to continue as Financial Affairs spokesman and to continue to make the case for an industry that employs around two million people in Britain, including over 115,000 in the North West."
Mr O'Flynn, who served as UKIP Director of Communications and Campaign Director during the European election campaign, said: "I am really looking forward to this new challenge of developing an economic message that is about promoting growth and enterprise on one hand, but also delivering fairness and restoring a sense of hope for millions of hard-working families who have seen their living standards plummet."