UKIP leader Nigel Farage has leapfrogged Labour’s Ed Miliband and Liberal Democrat Nick Clegg on Facebook.
Nigel Farage's page now has 119,000 Facebook fans, versus Clegg’s 88,700, and Miliband’s 67,300. His engagement rates are also much higher than the other party leaders, with 37,900 people engaged (likes, comments, shares) in what he posts on Facebook, versus Clegg’s 1,500, and Miliband’s 13,500.
Mr Cameron, as Prime Minister, has 470,300 likes, of which 128,100 are “engaged”. This chimes in with his position as the Prime Minister, and with the fact that the Conservative Party is spending “seven figures” on Facebook advertising, according to the BBC.
UKIP, by contrast, only spends a few hundred pounds a month, maximum, broadcasting its Facebook posts to audiences beyond its natural fan base.
A spokesperson for Mr Farage said: “We’re delighted that so many people are liking Nigel’s online presence. Given that we as a party are offering new, behind the scenes insight into the campaign on Nigel’s Facebook and Twitter profiles, we’re keen to see more people engaged and sharing our content. And we’re also determined to do our bit to drive up voter engagement – whether that’s people voting for us or not. Facebook is a great way to do that.”
Make sure you Like Nigel's page here.